nicky riale
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second self beer company

Advertising  /  Concept Design  /  UX Design

Second Self Beer Company is an Atlanta microbrewery in its third year of production. Up until now, the company has relied heavily on social media, festivals, magazine reviews, and word of mouth to promote their beers. My team and I worked with co-founder Jason Santamaria to create a concept for their first ad campaign, encompassing billboards, print media, promotional items, and an app prototype.

Team Role - Creative Director

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